Is it getting harder to go viral on TikTok, for brands?

TikTok for brands is exciting - not least as it offers the prospect of going ‘viral’ in a way long-vanished on Facebook and other...

Feb 72 min read

LinkedIn Newsletters: The Biggest Secret You’ve Never Heard Of

Newsletters are not something you typically associate LinkedIn with, but 28 million users now subscribed to a LinkedIn Newsletter.

Executive Comms

Jan 284 min read

Removal of LinkedIn’s My Company tab, Employee Advocacy tab, and curator admin role

Getting the attention of your employees can be hard to come by, but their engagement(s) on LinkedIn is a huge factor in brand success.

Dec 11, 20243 min read

LinkedIn Analytics for personal pages - what can executives and senior employees learn from their content analytics?

LinkedIn Analytics isn’t a new feature, but is rising in prominence as senior executives explore the benefits of regular content schedule.

Dec 11, 20242 min read

Bluesky for brands: is it the new Twitter?

If you’re wondering what it is, whether you should be involved, or whether your brand should join Bluesky, here’s an overview.

Bluesky

Nov 18, 20242 min read

The latest from our new research: LinkedIn posting is up 312% by execs, and CEOs are winning for executive comms.

The latest from our new research: Posting is up 312% by execs, and CEOs are winning.

Trends

Sep 24, 20242 min read

Is Strava the great untapped opportunity for brands?

“If it’s not on Strava it didn’t happen” - a common sentiment for the avid athlete, but does it apply to brands?

Sep 16, 20244 min read

OneFifty Consultancy awarded B Corp status.

We’re proud to announce that we’ve been awarded B Corp status for our commitment to high-performance standards, accountability, and transpar

Aug 7, 20242 min read

The role of influence(rs) - are they drivers of audience growth or reflective of existing, shifting behaviours? A Guinness & Guinnfluencers case study.

The role of influence(rs) - are they drivers of audience growth or reflective of existing, shifting behaviours?

Jul 15, 20242 min read

Do brand owners need to say content they post, about their products and services, is an #ad ?

There's an argument that all content from a person associated with a business should be marked as an #AD, whether to 10 or 10,000 followers

Influencers

Jun 11, 20243 min read

Rom.com - Read our research into relationships in the digital age

In a post-pandemic era where the pub is struggling to regain its appeal from the hug of home, how are relationships playing out online?

Trends

May 29, 20245 min read

What the HSBC climate furore teaches us about modern-day corporate reputation management

‘Out-hyperbole the next guy’ – not a diatribe on social media marketing, but Stuart Kirk, global head of responsible investments at HSBC...

Social media

May 28, 20242 min read

Britain's eating- a plate of two halves? Read our most recent food and drink trends research.

Food and Drink Trends: using consumer data, social listening, and digital signals, we explore how consumers talk, search and chomp.

Data

May 23, 20244 min read

What can travel brands learn about Pinterest’s recent Summer 2024 Travel report?

May 9, 20244 min read

Instagram Algorithm 2024: What brands need to know about Instagram's Discover Algorithm update

What brands need to know about Instagram's Discovery Algorithm update (spoiler: not much)

Content Marketing

May 7, 20241 min read

What you can learn about working at OneFifty, from the daily lives of those doing it already...

Ways of working

Feb 15, 20243 min read

We read the TikTok Valentine's Day marketing report, so you don’t have to…

Social media

Jan 18, 20244 min read

Social SEO: Search optimisation in a social age

Algorithm-driven results within social platforms are the new SEO.

Data

Dec 14, 20232 min read

LinkedIn Inbox for brand / company pages - the feature we all knew they needed before LinkedIn did.

LinkedIn brand / company page inboxes - here's how they may work. LinkedIn has (relatively quietly) rolled out inboxes for LinkedIn...

Digital marketing

Nov 30, 20231 min read

Facebook Broadcast Channels - another broadcasting tool from Meta, but they’re not How Brands Grow…

If we’ve learned anything from Byron Sharp, brands don't grow through deepening fandom...