Do brand owners need to say content they post, about their products and services, is an #ad ?
There's an argument that all content from a person associated with a business should be marked as an #AD, whether to 10 or 10,000 followers
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OneFifty Consultancy's social media and digital marketing blog, insights and news
Social media, influencer insights and digital marketing news and opinions.
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May 295 min read
Rom.com - Read our research into relationships in the digital age
In a post-pandemic era where the pub is struggling to regain its appeal from the hug of home, how are relationships playing out online?
May 94 min read
What can travel brands learn about Pinterest’s recent Summer 2024 Travel report?
What can travel brands learn about Pinterest’s recent Summer 2024 Travel report?
May 71 min read
Instagram Algorithm 2024: What brands need to know about Instagram's Discover Algorithm update
What brands need to know about Instagram's Discovery Algorithm update (spoiler: not much)
Dec 14, 20232 min read
Social SEO: Search optimisation in a social age
Algorithm-driven results within social platforms are the new SEO.
Nov 30, 20231 min read
LinkedIn Inbox for brand / company pages - the feature we all knew they needed before LinkedIn did.
LinkedIn brand / company page inboxes - here's how they may work. LinkedIn has (relatively quietly) rolled out inboxes for LinkedIn...
Nov 7, 20232 min read
Facebook Broadcast Channels - another broadcasting tool from Meta, but they’re not How Brands Grow…
If we’ve learned anything from Byron Sharp, brands don't grow through deepening fandom...
Sep 26, 20234 min read
Instagram Collab & Partnership Ads - a game-changer for collaborative advertising
Meta's "Partnership Ads" allow greater collaboration between creators and brands, for more effective online advertising.
Aug 9, 20212 min read
Stop, Collaborate and Listen - Instagram Collab feature's a brand new Invention
The world of Instagram continues to grow with yet another feature. Introducing ‘Collab’, short for… You get the drift.
May 18, 20213 min read
How will Apple’s IOS 14 update impact facebook advertising?
Consultant Daniel details what you need to know about Apple’s iOS 14 and how it’ll impact Facebook advertising… You might have heard...
Dec 8, 20203 min read
Do we control the algorithm or does it control us?
Instagram’s algorithm: why do I see what I see on Instagram? Algorithms have become as much a part of our lives as our daily Gin O’Clock...
Dec 7, 20203 min read
What are algorithms?
What are algorithms? Algorithms. If it weren’t for COVID, they’d be claiming “most disliked” awards in the end of year round-ups....
Oct 29, 20202 min read
The Internet’s worst kept organic social secret
Sarah’s back to tell us why Giphy is the Gif that keeps on giving. It’s been three months since we first told you about the world’s best...
Oct 5, 20202 min read
What can marketers learn from lockdown V1?
“Now is the winter of our discontent…” The late Fifteenth century had many troubles, and Richard III’s reign certainly didn’t end in...
Jun 19, 20202 min read
How brands can take advantage of a new Google ad feature – Google Shopping
Dan is going to tell you everything you need to know. Let’s create a scenario. It’s 2021 and you’re planning a trip to Ibiza (why...
Jun 16, 20203 min read
Getting GIPHY with it
Sarah is a big fan of GIFs and Stickers. This is why you should be too. GIFs have come a long way since their humble beginnings back in...
Mar 27, 20202 min read
Bored at home and looking for a lockdown hobby? TikTok might just have the answer…
Alice is here for you, as is TikTok. It’s a tough time right now. You don’t need us to tell you that. And with the constant streams of...
Mar 9, 20203 min read
Shut the front door, data is great
As a Senior Consultant at OneFifty, Anne-Catherine looks at patterns of data and decision frameworks every day. So, when it comes to...
Feb 11, 20202 min read
Would you like a sports analogy with that?
Here at OneFifty, we (I say we, but I mean Alex Pearmain), love a sports analogy/metaphor. Big client meeting? That’s my Game 7 in the...
Jan 30, 20205 min read
Instagram in 2019: Did it change, or did we?
Another year and there are even more changes in how we’re using Instagram. The app remains, at its core, about image sharing but with...
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