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May 18, 20213 min read
How will Apple’s IOS 14 update impact facebook advertising?
You might have heard recent news stories floating around regarding Apple’s iOS 14 and how it’ll impact advertising on Facebook.
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May 4, 20213 min read
Research: ESG and Social Media amongst FTSE 100 brands
scoring well on ESG does NOT, by itself, lead to positive social sentiment. It is not (at least yet) the main driver of social reputation
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Apr 6, 20212 min read
CEO and executive comms on social media - new research gives best practice examples for leading in public
Our new research on FTSE 100 C-suite / CEO use of social media showed some notable strong performers, with key areas driving success.
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Feb 19, 20212 min read
Growing great people - how we hire people with the most potential in social media and marketing
Hiring people with the most potential in social media and marketing, and growing great people. Internships, Grad Scheme and More.
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Dec 8, 20203 min read
Do we control the algorithm or does it control us?
Instagram’s algorithm: why do I see what I see on Instagram? Algorithms have become as much a part of our lives as our daily Gin O’Clock...
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Dec 7, 20203 min read
What are algorithms?
What are algorithms? Algorithms. If it weren’t for COVID, they’d be claiming “most disliked” awards in the end of year round-ups....
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Oct 29, 20202 min read
The Internet’s worst kept organic social secret
Sarah’s back to tell us why Giphy is the Gif that keeps on giving. It’s been three months since we first told you about the world’s best...
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Oct 5, 20202 min read
What can marketers learn from lockdown V1?
“Now is the winter of our discontent…” The late Fifteenth century had many troubles, and Richard III’s reign certainly didn’t end in...
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Jun 19, 20202 min read
How brands can take advantage of a new Google ad feature – Google Shopping
Dan is going to tell you everything you need to know. Let’s create a scenario. It’s 2021 and you’re planning a trip to Ibiza (why...
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Jun 16, 20203 min read
Getting GIPHY with it
Sarah is a big fan of GIFs and Stickers. This is why you should be too. GIFs have come a long way since their humble beginnings back in...
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Jun 12, 20202 min read
What the latest PlayStation launch says about purchase intent
The PS5 has just been announced. Anne-Catherine is going to tell you why you should care. It’s been a little while since you heard from...
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May 18, 20204 min read
Reality stars and TikTok – a match made in social heaven
If you’ve had your head stuck in the sand, especially during lockdown, TikTok is a thing. And what’s even more perfect is the BOOM of...
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May 5, 20203 min read
Productivity Hacks 2.0: 8 of the best Google Chrome extensions
In Sarah’s last productivity hacks article, she gave you a few of our favourite tricks of the trade to be more productive during the day....
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Mar 9, 20203 min read
Shut the front door, data is great
As a Senior Consultant at OneFifty, Anne-Catherine looks at patterns of data and decision frameworks every day. So, when it comes to...
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Feb 14, 20202 min read
How Twitter got me my first (and most recent) job
On her 10th Twitterversary, Senior Consultant Sarah reflects on why Twitter is her first love… We humans are fickle things. We loved Bibo...
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Feb 11, 20202 min read
Would you like a sports analogy with that?
Here at OneFifty, we (I say we, but I mean Alex Pearmain), love a sports analogy/metaphor. Big client meeting? That’s my Game 7 in the...
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Feb 6, 20202 min read
TikTok trends – what goes viral, and how to predict it?
As 2019’s most downloaded app, TikTok has seen a huge surge in popularity over the last year, with not just individuals but brands,...
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Jan 30, 20205 min read
Instagram in 2019: Did it change, or did we?
Another year and there are even more changes in how we’re using Instagram. The app remains, at its core, about image sharing but with...
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Jan 27, 20202 min read
Why I will always love Facebook. Don’t at me.
Facebook. It gets some flack. So here are the musings of one of our Senior Consultant’s, Becki, to remind us why it’s not so bad. TikTok...
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Dec 23, 20193 min read
What it’s like to do an internship for a start up
Almost a year ago, Olivia joined us after graduating from Edinburgh Uni. As 2019 comes to a close, this is what she’s learned. OneFifty...
OneFifty Consultancy's social media and digital marketing blog, insights and news
Social media, influencer insights and digital marketing news and opinions.
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