In our last blog post we learned about ingredients that are driving the health reset conversation. We also learned that there is a...

As part of our year living social trends, this month we are living the health reset. Food is the key element of this April/Easter, so...

Ahead of today’s Cancer Research Boat Races, we’ve got a whistle-stop tour of how the race, reactions and chatter panned out on social...

We believe in the power of social data to reveal people’s  behaviours, and well, in our own research. So, we’re putting our money where...

Whatever way you look at it, gin is on the rise. Not just in bars or supermarkets, but also online. Continuing our trend identification...

This month we have the hard task of participating in a new social trend…Gin! To kick start our gin month we took a trip to the Beefeater...

If you haven’t spotted our latest social trend, March is all about gin. Why? Have a read of our blog on it. We’ve looked at the data, but...

Over the last year we interviewed a range of inspiring people, shaping the way brands, creators and customers interact through social media.

Appropriately enough in 2017’s Brexit Britain, the popularity of the iconically British Gin and Tonic owes it’s origins to the imposition...

It’s fair to say I haven’t been on a bike – properly – for a few years. Ok, make that over 20. Apparently I was never that interested as...

Cam is a fast-growing British vlogger and cyclist. As part of our month examining the growth of cycling and social trends around it,...

Alex [10:45 PM] “I’m watching world cup track cycling from Colombia. I feel the Kilo is the event for you, @nathaniel . Looking at the...

Olivia and Alex finished January, living life vegan. You can catch up on why, and the detail of how veganism is such a significant trend...

London Cyclist is the premier destination of the commuter cyclists of London. With our focus on the growth of cycling as a consumer trend...

When I was told cycling was our February trend and that I was going to start commuting in by bike, I was less than enthusiastic. Yes,...

It’s been a year since I joined OneFifty as a data analyst and social researcher. As a Bavarian, living in London, analysing...

We’re continuing our 2017 living a social media trend per month. Whilst some are dramatic, such as the meteoric rise of veganism, some...

As part of OneFifty’s veganuary journey, we’ve been speaking with vegan content creators. Following our interview with Vegan Family TV,...

Some of the team are spending January living life as a vegan, and we’ve been catching up with some of the leading vegan social media...

Veganism is the fastest growing lifestyle trend, with over 360% growth over the past decade. I (Olivia) have decided to try Veganuary and...