Robots. Cars which park themselves. Hairbrushes which optimise your hair care. Last week’s Consumer Electronic Show (CES) in Las Vegas...

This is the first month of our year living social trends and we’re going vegan for January. By ‘we’ – specifically Alex  and Olivia. We...

Every month, we’re going to live a consumer trend, which we’ve identified via social data analysis.

Quantifying what works, what doesn’t, and what just hurt, isn’t something one does just when it comes to social content and engagement.

Meet Natalie Glaze - influencer, blogger, content creator and owner of brands Stay Wild Swim & ByGlaze.

Understanding behaviours can be based on theoretical models, or based on data. In the best cases, data validates a model. We believe this...

Ever wondered where those accounts get all those followers from? Why, despite the huge follower count, they don’t get much engagement?...

If one went solely on trade media articles, you could believe that a) ‘influencer marketing’ had swept the marketing board, and was as...

We’ve had several great interns join us this year. We offer six month internships, paying the London living wage, and with all the other...

Bian Salins has driven social media approaches to more areas of business operations, in more businesses than you, almost certainly.

He’s really got under the skin of what social media should be for brands: experimentation, real customer understanding and constant...

“Mean Write Hook”. Pretty funny, eh? Anthony Leung, social media manager at Pret, appreciates the value of a good pun, right down to his...

LinkedIn newsfeeds used to be places full of promotions, role changes and occasional news links. Now you’re as likely to see a story...

Paul Beadle is head of social media and digital communications at Nationwide Building Society, and demonstrates the practicality needed...

You don’t meet many people called Sedge. Nor many people like Sedge, for that matter. Social media, trainer-obsessive, Northern fashion...

How do you use social media and digital engagement to build a challenger brand, in a fiercely competitive sector, to a savvy customer base?

One of the questions we get asked the most is: Why OneFifty Consultancy for a Social and Digital Marketing Consultancy?

Content marketing – it’s an awful term. Thankfully this post isn’t a diatribe on that, but a digest of the current rules and recent...

Facebook Live has been getting increasing amounts of attention since the 2015 introduction, fuelled further by the set piece event...

Our #ArchitectsofNext series focuses on people in other organisations creating what comes next, but also introduces our very own...