Getting the attention of your employees can be hard to come by, but their engagement(s) on LinkedIn is a huge factor in brand success.

LinkedIn Analytics isn’t a new feature, but is rising in prominence as senior executives explore the benefits of regular content schedule.

If you’re wondering what it is, whether you should be involved, or whether your brand should join Bluesky, here’s an overview.

The latest from our new research:  Posting is up 312% by execs, and CEOs are winning.

There's an argument that all content from a person associated with a business should be marked as an #AD, whether to 10 or 10,000 followers

In a post-pandemic era where the pub is struggling to regain its appeal from the hug of home, how are relationships playing out online? 

‘Out-hyperbole the next guy’ – not a diatribe on social media marketing, but Stuart Kirk, global head of responsible investments at HSBC...

Food and Drink Trends: using consumer data, social listening, and digital signals, we explore how consumers talk, search and chomp.

What can travel brands learn about Pinterest’s recent Summer 2024 Travel report? 

Meta's "Partnership Ads" allow greater collaboration between creators and brands, for more effective online advertising.

WhatsApp Channels are essentially a one-way broadcast tool for organisations.

Influencer marketing has grown notably in recent years. With it has come demands, loud and quiet, for enhanced regulation. Recently the...

For large businesses, C-Suite, Executives and Directors must communicate directly with stakeholders, publically.

Brands are mindful that they need to showcase their green/responsible credentials to increasingly ecologically and socially conscious fans

A tool by which you can suggest content/posts on LinkedIn to your colleagues who have your company as their current employer on the platform

You might have heard recent news stories floating around regarding Apple’s iOS 14 and how it’ll impact advertising on Facebook.

scoring well on ESG does NOT, by itself, lead to positive social sentiment. It is not (at least yet) the main driver of social reputation

Our new research on FTSE 100 C-suite / CEO use of social media showed some notable strong performers, with key areas driving success.

Habits. Tough to break, even harder to form. Yet they underpin much of our behaviours. Last year we analysed which habits were being...

Instagram’s algorithm: why do I see what I see on Instagram? Algorithms have become as much a part of our lives as our daily Gin O’Clock...