For those of you that don’t know, we at OneFifty have identified a different trend each month from veganism to gin (we like to keep...

So far, we’ve used social data to identify (and live) veganism, cycling, gin, health reset and gardening as consumer trends. This month...

The consumer trend we’re living this month – identified by social data – is gardening and as part of it we’re interviewing some prominent...

This week we see the start of the annual Chelsea Flower Show. The most prestigious gardening show of the year in the UK and the premier...

This month we’re exploring the growing interest in gardening, and as such, I thought I’d share my personal experience. The story of my...

You might have seen that the consumer trend we’re living this month – identified by social data – is gardening. What makes it so big?...

As part of this month’s gardening trend, which we see thriving on social, I had the delightful job to look more closely into which...

As part of this month’s trend Matt and Olivia decided to cook up a storm with ingredients which were the latest food trends. Here’s how...

We’re spending 2017 living a different consumer trend, identified using social data. You can check Jan, Feb, March and April, but May...

This month the social trend we’re living is health reset. Food is a key element to the Easter period and that post-chocolate indulgence...

In our last blog post we learned about ingredients that are driving the health reset conversation. We also learned that there is a...

As part of our year living social trends, this month we are living the health reset. Food is the key element of this April/Easter, so...

We believe in the power of social data to reveal people’s  behaviours, and well, in our own research. So, we’re putting our money where...

Whatever way you look at it, gin is on the rise. Not just in bars or supermarkets, but also online. Continuing our trend identification...

This month we have the hard task of participating in a new social trend…Gin! To kick start our gin month we took a trip to the Beefeater...

If you haven’t spotted our latest social trend, March is all about gin. Why? Have a read of our blog on it. We’ve looked at the data, but...

Appropriately enough in 2017’s Brexit Britain, the popularity of the iconically British Gin and Tonic owes it’s origins to the imposition...

It’s fair to say I haven’t been on a bike – properly – for a few years. Ok, make that over 20. Apparently I was never that interested as...

Cam is a fast-growing British vlogger and cyclist. As part of our month examining the growth of cycling and social trends around it,...

Alex [10:45 PM] “I’m watching world cup track cycling from Colombia. I feel the Kilo is the event for you, @nathaniel . Looking at the...