Sep 164 minIs Strava the great untapped opportunity for brands? “If it’s not on Strava it didn’t happen” - a common sentiment for the avid athlete, but does it apply to brands?
Jun 113 minDo brand owners need to say content they post, about their products and services, is an #ad ?There's an argument that all content from a person associated with a business should be marked as an #AD, whether to 10 or 10,000 followers
Oct 23, 20164 minSocial influencers – disclosure isn’t the (only) problemIf one went solely on trade media articles, you could believe that a) ‘influencer marketing’ had swept the marketing board, and was as...
