OneFifty Consultancy's social media and digital marketing blog, insights and news

Social media, influencer insights and digital marketing news and opinions.

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Aug 5, 20164 min read

Architects of Next: Bian Salins, Head of Social, TSB

Bian Salins has driven social media approaches to more areas of business operations, in more businesses than you, almost certainly.

Aug 1, 20164 min read

Architect’s of Next: Building emotional connections / Yossi Erdman, AO.com

He’s really got under the skin of what social media should be for brands: experimentation, real customer understanding and constant...

Jul 25, 20164 min read

Architects of Next: Social media’s currency is engagement / Anthony Leung, Pret

“Mean Write Hook”. Pretty funny, eh? Anthony Leung, social media manager at Pret, appreciates the value of a good pun, right down to his...

Jun 8, 20165 min read

Architects of next: Making social media pay for Nationwide / Paul Beadle

Paul Beadle is head of social media and digital communications at Nationwide Building Society, and demonstrates the practicality needed...

May 15, 20163 min read

Architects of next: Meet the marketing future, today / Sedge Beswick, ASOS

You don’t meet many people called Sedge. Nor many people like Sedge, for that matter. Social media, trainer-obsessive, Northern fashion...

Apr 29, 20163 min read

Architects of Next: Being a Positive Difference / Nikki Towler, Bare Escentuals

How do you use social media and digital engagement to build a challenger brand, in a fiercely competitive sector, to a savvy customer base?

Mar 28, 20162 min read

Architects of Next: What a social world looks like / Cat O’Brien, OneFifty

Our #ArchitectsofNext series focuses on people in other organisations creating what comes next, but also introduces our very own...

Feb 23, 20164 min read

Architects of Next: Social influencer, content and data evolution / Vikki Chowney, H+K Strategies

“Unicorn” is an overused word in the digital sphere these days. Now applied to startups passing the $BN valuation mark, it used to be...

Feb 8, 20163 min read

Architects of Next: Social data is a competitive advantage / Daryl West, O2

Social data can feel abstract. Numbers, spreadsheets, APIs. The preserve of the rational, the scientific, the abstract. But social media...

Jan 29, 20163 min read

Architects of Next: Telling stories with social data / Jake Steadman, Twitter

Great stories rarely begin with “He opened the spreadsheet…”. Jake Steadman, who leads international research at Twitter, sees a...

Jan 18, 20165 min read

Architects Of Next: Transparency & trust / David de Koning, Funding Circle

At one of the UK’s most disruptive, innovative businesses, David De Koning discusses his views on the evolving role of social media and data