Dec 7, 20213 min readHow did brands showcase their ESG credentials on social media during COP26?Brands are mindful that they need to showcase their green/responsible credentials to increasingly ecologically and socially conscious fans
May 4, 20213 min readResearch: ESG and Social Media amongst FTSE 100 brandsscoring well on ESG does NOT, by itself, lead to positive social sentiment. It is not (at least yet) the main driver of social reputation