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The role of influence(rs) - are they drivers of audience growth or reflective of existing, shifting behaviours? A Guinness & Guinnfluencers case study.

Jul 15, 20242 min read

The role of influence(rs) - are they drivers of audience growth or reflective of existing, shifting behaviours? A Guinness & Guinnfluencers case study.

The role of influence(rs) - are they drivers of audience growth or reflective of existing, shifting behaviours?

Jun 11, 20243 min read

Do brand owners need to say content they post, about their products and services, is an #ad ?

There's an argument that all content from a person associated with a business should be marked as an #AD, whether to 10 or 10,000 followers

Instagram Collab & Partnership Ads - a game-changer for collaborative advertising

Sep 26, 20234 min read

Instagram Collab & Partnership Ads - a game-changer for collaborative advertising

Meta's "Partnership Ads" allow greater collaboration between creators and brands, for more effective online advertising.

Influencer disclosure UK 2023 - ASA / CMA guidelines

Apr 6, 20232 min read

Influencer disclosure UK 2023 - ASA / CMA guidelines

Influencer marketing has grown notably in recent years. With it has come demands, loud and quiet, for enhanced regulation. Recently the...

Aug 9, 20212 min read

Stop, Collaborate and Listen - Instagram Collab feature's a brand new Invention

The world of Instagram continues to grow with yet another feature. Introducing ‘Collab’, short for… You get the drift.

OneFifty Consultancy's social media and digital marketing blog, insights and news

Social media, influencer insights and digital marketing news and opinions.

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