May 282 min readWhat the HSBC climate furore teaches us about modern-day corporate reputation management‘Out-hyperbole the next guy’ – not a diatribe on social media marketing, but Stuart Kirk, global head of responsible investments at HSBC...
Apr 3, 20232 min readHow the FTSE 250’s C-Suite Directors and Executives use social mediaFor large businesses, C-Suite, Executives and Directors must communicate directly with stakeholders, publically.
May 4, 20213 min readResearch: ESG and Social Media amongst FTSE 100 brandsscoring well on ESG does NOT, by itself, lead to positive social sentiment. It is not (at least yet) the main driver of social reputation