
Architects of next
Our team’s expertise comes from research backgrounds, communications, academia and elite sport.
We bring a diversity of perspectives and skills which drives greater innovation, effectiveness and inclusivity.

Co-founder

Katie Buckett
Katie is a digital brand communications expert, with experience working both in and for global and UK organisations. She began her career within Vauxhall’s marketing communications team, and has subsequently worked as a digital brand communications consultant across sectors as diverse as consumer technology and professional services. She has co-ordinated global multi-market programmes around digital creative, influencer identification, social activation, and community management.
Co-founder

Alex Pearmain
Alex was one of the early UK pioneers of brand social media adoption. He has built awarded social media, service, communications, and digital marketing teams for consultancies, agencies and within major brands. His work at O2, as the first head of Social Media demonstrated that it was possible and desirable for major organisations to utilise social media at scale across customer services, sales, retention, brand and communications activity, blazing a trail for other brands to invest and adopt. He brings together analytical data and creative strategies.
Head of People and Consulting Group Lead

Lucy Barrett
Lucy helps a diverse range of clients navigate complex challenges and implement solutions that drive measurable results. From global FTSE 100's to challenger brands, she has expertise in business strategy, planning, identifying influence, and digital creative and production.
With experience in both people management and consulting, she leads the development of high-performing talent, while guiding clients through business challenges to achieve success.