In times of change and turbulence, we look to leaders. For large businesses, that now means leading in public, as their C-Suite, Executives and Directors communicate directly with stakeholders, publics, and employees, digitally.
In this context, how has the C-suite used social media to connect with the myriad of needs and priorities confronting them?
We set out to conduct a meaningful analysis of how C-suite executives in FTSE 250 companies have used social media in the last year, to shed light on how it can best be harnessed in the year ahead.
Our findings provide a benchmark for maximising effectiveness in C-suite social media use, encompassing analysis by financial performance, business industry, C-suite role and overarching topic trends of posts.
When it comes to Corporate Comms and how execs use social media, we looked at:
Which channels (Linked, Twitter and more) do they use?
How often do they post?
What content on social media drives the most engagement?
Which FTSE 250 Director (CEO, CFO, HR Director etc) is best practice at social?
What does it mean for your strategies?
This new research, which examines every c-suite Director in the FTSE 250 and their use of social media, has uncovered surprising insights, including the days to post for engagement vs. consumption.
You can download the full report here.
About our Corporate Communications and C-Suite / Senior Executive Comms services
Reputation in the digital age is driven by people.
Corporate communications need to be delivered by people throughout the business - not just at the top.
Digital and social platforms mean your organisation's substance, criticism, and growth disseminate faster and with less predictability. LinkedIn’s post-pandemic success has especially driven this, with audiences from media to candidates engaging there—but more often with individuals than the brand itself.
OneFifty Consultancy can help with:
Strategy and planning - Building your reputation through data, insight and digital specialists
Data and insights - Identifying who influences your reputation directly and indirectly, from stakeholders to staff, across topics and people
Digital exec profiling - How do your leaders show up digitally, how do their peers, and what they should be doing next
Reputation Management - Enhance and protect through clear preparedness, processes and plans
Digital Content Creation - The role of content production for corporate purposes, from video to photography, to copy and websites
Find out more about Corporate Communications and Executive Comms here.
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