LinkedIn’s ‘Recommend to Employees’ feature has recently rolled out across all Company Pages.
Whilst we are inherently sceptical of the long-standing trend for ‘features bloat’ across all social media platforms, LinkedIn's Employee Recommend feature actually has got some utility.
November 2024 update: LinkedIn Recommended Content and Employee Advocacy Tab updated
According to LinkedIn, the my Company tab and Employee Advocacy tab will be discontinued
"Recommended content, the My Company tab on LinkedIn Pages, and the Employee Advocacy tab on the Page admin dashboard will be gradually discontinued beginning in November 2024."
Page admins will still be able to engage with employees on LinkedIn by sharing the organisation's content:
You can reshare your employees' best @mentions and posts from the feed tab in your dashboard.
Notify employees of your most important posts to boost organic reach through the LinkedIn Recommend to Employees feature
What is the LinkedIn Recommend to Employees Feature?
A tool by which you can suggest content/posts on LinkedIn to your colleagues who have your company as their current employer on the platform. They can then easily post that content on their own LinkedIn pages.
According to LinkedIn "As a LinkedIn Page super, content, or curator admin, you can recommend curated content for employees to use and reshare with their network. Recommendations are only shown to employees who are associated with your Page and have access to the My Company tab."
Why use LinkedIn Recommend to Employees?
Although there are services that provide curated ‘approved’ content to employees, they require third-party integrations and, therefore, relatively committed and tech-savvy colleagues. In short, it’s a hassle. Because this is native within LinkedIn, it reduces a lot of that friction.
More broadly, however, LinkedIn is where people go to manage their professional identities.
As organisations become ever-more attuned to the value of employee advocacy as a brand reputation tool, talent attraction tactic, and sales enablement tactic, providing streamlined tools to achieve this within the platform is very, very welcome.
The one challenge we’d note is that (currently) you can’t segment which employees see the content - i.e. you can’t supply one set of recommendations for sales colleagues, another for finance colleagues, or one set for the property team, and one for the transport team.
How do you use LinkedIn Recommend to Employees?
Here’s the official LinkedIn Recommend to Employees overview, which forms part of their broader efforts with the ‘my company’ tab they’ve introduced, which allows employees to engage privately within LinkedIn. Pretty simple, in the grand scheme of things.
About our Corporate Communications and C-Suite / Senior Executive Comms services
Reputation in the digital age is driven by people. Corporate communications need to be delivered by people throughout the business - not just at the top.
Digital and social platforms mean your organisation's substance, criticism, and growth disseminate faster and with less predictability. LinkedIn’s post-pandemic success has especially driven this, with audiences from media to candidates engaging there—but more often with individuals than the brand itself.
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