Here’s how you can hear more (or less) from your company…
Getting the attention of your employees can be hard to come by, but their engagement(s) on LinkedIn is a huge factor in the success of the brand page. The removal of some key employer features on LinkedIn makes reaching employees and tracking their activity more difficult, but far from impossible. Read on to see how you can still directly notify employees but won’t be able to automatically see all their post activity due to the removal of the Employee Advocacy tab.
Removal of LinkedIn’s My Company tab, Employee Advocacy tab, and curator admin role
Recently, LinkedIn announced that the My Company tab, Employee Advocacy tab, and curator admin role will be gradually discontinued beginning in November 2024.
Whilst the My Company and Employee Advocacy tab will completely disappear (read on to see how you can retain that all-important analytic data) the curator admin role will automatically transition into the analyst role - it’s essentially the same functionality and permissions just without the Employee Advocacy features.
Find out here.
How to ‘Notify Employees’ on LinkedIn with ease…
Despite the above, page admins will still be pretty powerful in terms of reaching current employees. You can share your company’s content by:
Resharing your employees' best @mentions and posts from the Feed tab in your dashboard
Notify employees of your most important posts to boost organic reach
And to see the impact of this almighty function, to see the reach and engagement generated by notifying your employees of Page posts, all you need to do is view your post analytics. These posts will be labeled with employees notified - it doesn’t appear on exports though, only through the platform.
Find out more here.
Some common pitfalls to avoid when notifying your employees on LinkedIn
Seems pretty simple, right? Well, actually, not all employees are notified immediately - LinkedIn don’t provide any guidance on why that’s the case and when they would be notified by - there’s also a few other things to be aware of:
Employees are actually defined as: members who’ve listed a (current) employer’s Page in the Work Experience portion of their profile
Employees will be notified on both desktop and mobile that their employer has shared a post with them through their notification updates
Notifications may take several hours to be processed and delivered
You can only notify employees once every 24 hours
Why can’t I notify my employees on LinkedIn?
Some companies won’t be able to notify employees, there’s a few reasons why. Companies with 0 or 1 associated employees can’t notify them. You’re also unable to notify employees if they’ve already been notified about the post or if the post has been targeted (or geolocated).
How can I retain employee advocacy information on LinkedIn?
Holders of one of the admin roles, will need to export analytics as soon as possible to retain this data. You can also access the data from your Page, including the My Company tab, using the Pages Data Portability API.
So, what next?
All page admins can continue to notify employees for the foreseeable future, but with the removal of LinkedIn’s My Company tab, Employee Advocacy tab, and curator admin role, it would be sensible to export analytics that you may need in the future.
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